Fit Cake has adopted a growth strategy known as the Big Hairy Audacious Goal, popular from the book 'Scaling Up. Rockefeller Habits 2.0'. This long-term vision takes into account the various risks and crises that could affect the market.

The Fit Cake strategy covers the period 2023 - 2030 and is divided into two phases. In the first phase, 150 new locations are planned to be opened by 2026. If this target is achieved, the brand aims to increase the number of franchises to 300 by 2030, of which 10% will be located abroad.

Our aim is not only to increase the number of locations, but also to develop and popularise the sugar-free menu, to continuously educate consumers and our team, and to flexibly adapt to new market conditions. We want to achieve success without losing the unique taste that distinguishes our products.

Innovation on the streets. The future with robots and GIS

Fit Cake is constantly investing in modern technology. In 2022, Fit Cake robots appeared on the streets of several Polish cities, which can replace traditional couriers. They are eco-friendly and fast, which has been enthusiastically received by customers. In 2023, we invested in a GIS system that monitors pedestrian traffic and provides detailed statistical data on cities. This is an optimal solution that, among other things, takes into account what other eateries are in the area, whether there are potential healthy dessert lovers living in the neighbourhood who can reach Fit Cake in two or three minutes, where ATMs are located or companies whose employees would be interested in our offer.

Sugar we say "NO!" - Fit Cake sets trends in the confectionery industry

Fit Cake is a revolution in the world of desserts - we offer unique sugar-free cakes and fit desserts that beat the competition head-on. Our motto is: "No sugar, no problem". Since 2016, when we were established in Bialystok, we have declared war on sugar, which is responsible for many lifestyle diseases. We offer 'no sugar', 'gluten-free', 'lactose-free', 'keto' and 'for vegans' products. In 2022, we were the first on the market to introduce the Fodmap diet for people with SIBO syndrome.

If you think sugar is harmful, join the Fit Cake team! Open your own café, work according to your beliefs and change the eating habits of those around you for healthier ones. It's not only a chance to make your dreams come true, but also a quick way to make a profit. We are experts in business and know how to bring in revenue.

Franchise Fit Cake in other countries

Senses run wild - unbeatable sweets Fit Cake

Fit Cake is a pioneer in the world of fit desserts! As the first sweet franchise on the Polish market, we have created unique recipes of healthy sweets without sugar, gluten and excess calories. Our offer is a real hit - cakes, pies, functional bars, desserts in jars, vegan ice cream, sugar-free chocolates, flavoured oatmeal and smoothies. Customers keep coming back to us enthusiastically and our financial results speak for themselves.

We are certified as a gluten-free food producer by the Polish Association of People with Celiac Disease and on a Gluten-Free Diet, which confirms the quality of our products. Fit Cake desserts are a healthy alternative to traditional sweets, which Poles, especially children, consume in excess.

Our Fit Cake Flex franchise system is a response to market needs. Franchisees decide for themselves what they invest in, paying only for selected options. The basic package gives access to additional modules such as Keto Cake, Fit Breakfast, Fit Ice Cream and many more. Flexibility is our strength!

Fit Cake is a guarantee of success. Our venues are hugely popular, and every fifth partner opens another one. The smell of fresh desserts, colourful sweets and unique flavours attract customers like a magnet. All products are fresh, with a short shelf life and a precisely balanced composition.

Join us and open your Fit Cake! Our business model allows you to save up to PLN 40,000, and investments related to the preparation of premises for the café start from as little as PLN 60,000. We do not take a percentage of your turnover - our pride is your success! Fees are clear and network discounts with manufacturers help you save. Choose the options that best suit your venue and customer profile, and enjoy success in the world of healthy desserts!

Fit Cake - mission and values

"Strong Heels" inspiring Initiative Fit Cake for women

We have created an inspiring new project, 'Silne Obcasy', aimed at women who have yet to discover their full potential. This important step in the development of the brand combines business objectives with a social and motivational mission, offering support to women struggling with limiting stereotypes and lack of support. The Silne Obcasy project aims to encourage women to believe in themselves and discover their inner strength. For those who feel that social stereotypes or a lack of support are blocking their development, the initiative offers invaluable help and inspiration.

In the business world, many success stories start with dreams and passion. We want to show women that they can be independent and run a profitable business. Our brand will accompany them every step of the way, guiding them through all the necessary procedures and formalities to guarantee full success. Fit Cake not only supports, but also inspires women to become confident leaders.

At Fit Cake, we firmly believe that everyone can make a positive environmental impact. That's why we implement sustainable practices throughout our network.

• Our recipes are created to make maximum use of all ingredients. We aim to minimise food waste!
• We work with apps to help sell food at the end of the day, so nothing goes to waste!
• We plant trees to restore biodiversity and create habitats for wildlife. Together with Posadzimy.co.uk, we have already planted 350 trees, and this is just the beginning.
• We save energy by switching off lights and appliances when we are not using them.

Fit Cake - Your chance for success

Our franchise is:

• Fit Cake Flex, tailored to the investor
• Credibility and market experience
• Comprehensive legal and marketing support
• Low investment costs
• Certified fit dessert recipes
• Flexible approach to each investor

Open your Fit Cake and revolutionise the confectionery market in your area! Find out more on our Instagram and Facebook.

When you start working with us, you not only receive a strong brand, but also comprehensive support at every stage of your path to success:

• A proactive mentor to help you run your premises under our recognised brand, based on a proven business model.
• Flexible remedies, including special opening credits and investment holidays for difficult economic times.
• Comprehensive product, operational and technical training for you and your employees.
• Regularly updated operations manual so that you always have access to the latest information.
• Assistance with business decisions, from site assessment to interior design and equipment selection.
• Legal support in negotiating contracts and obtaining grants.
• Guaranteed access to our patented brand and know-how.
• Local and nationwide marketing support, including preferential terms in label and packaging production.
• Preferential cooperation with reliable suppliers of products and services.
• Access to modern technology to support sales and service.
• Territorial guarantee so that you can grow your business unhindered.

Basic site requirements

• Residents - a minimum of 20,000, because our places are vibrant and for the community.
• A location that is easy to get to and has heavy foot traffic, especially around retail, large estates or galleries. Our shopfronts need to be visible from the street, attracting the gaze of passers-by.
• A minimum of 30 m² for studios with a publishing counter and 70 m² for those with a consumption space. We want to provide our customers with a space for a unique experience.
• We are not looking for experience in catering, but for commitment and understanding of our mission. We want partners who operate with passion, not just for profit.
• We conduct interviews and apply scoring, looking for partners who fit into our culture and co-create it with us.

Our mission for the future

Together, we are building spaces where the word 'WITHOUT' ceases to be a lack, even becoming the key to dreaming of healthier alternatives to traditional sweets.

With FIT CAKE, we take care of our health every day .

Enter the World of Non-Candy and become a member of FIT FAMILIA